Max Life's profit jumps 46% YoY in Q1 FY25

Embedded Value also grew by 30% YoY.

Max Life also posted a substantial 46% year-on-year (YoY) surge in Profit before Tax, reaching ₹151 crore in the first quarter of fiscal year 2025 (Q1 FY25). 

The company’s Embedded Value grew by 30% YoY to ₹22,043 crore, with an Operating Return on Embedded Value (RoEV) of 14.2%. 

The Value of New Business (VNB) also saw a modest 3% YoY increase to ₹254 crore, compared to ₹247 crore in Q1 FY24. The Total Annualised Premium Equivalent (APE) rose sharply by 31% YoY to ₹1,453 crore during the quarter.

Max Life’s Annual Premium Equivalent (APE) also shot up by 60% YoY in Q1 FY25. The contribution of these channels to total new sales grew from 40% in Q1 FY24 to 49% in Q1 FY25.