Ping An remains world’s top insurance brand at $34b: Brand Finance

India’s Life Insurance Corporation’s brand value rose by 36%.

Globally, Ping An Insurance retained its position as the most valuable insurance brand for the ninth consecutive year, with a brand value of $33.6b, according to the Brand Finance Insurance 100 2025 ranking. 

Meanwhile, Japan’s Nissay/Nippon Life Insurance emerged as the fastest-growing insurance brand, with a 94% increase to $9.2b, supported by rising revenues and strategic acquisitions. 

For India, the combined brand value of India’s Life Insurance Corporation (LIC) and SBI Life has increased by 35% year-on-year to $14.9b.

LIC’s brand value rose by 36% to $13.3b, securing the 12th spot globally and earning recognition as the third strongest insurance brand worldwide. 

It achieved a Brand Strength Index (BSI) score of 87.9 out of 100, driven by high scores in familiarity and appeal metrics within its home market.

SBI Life saw its brand value increase by 27% to $1.6b, moving up 13 places to rank 74th globally. 

The growth is attributed to the company’s strategic product diversification, including the introduction of unit-linked plans, term insurance, and annuity products designed to meet changing customer needs.