Novidea appoints new APAC and MENA sales chief

He will also continue as Co-CEO of Docomotion.

Novidea has appointed Oren Leshem as Vice President of Sales for the Asia-Pacific (APAC) and Middle East & North Africa (MENA) regions, including Israel. 

In this role, he will lead sales and growth efforts, develop strategic customer relationships, expand the company’s presence in emerging markets, and manage regional sales teams.

Oren will also continue as Co-CEO of Docomotion, which Novidea acquired in July 2024. 

He has extensive experience in global technology and sales, having led major business development and international expansion initiatives at Docomotion.