AXA launches digital insurance with Ant Bank, AlipayHK tie-up

It will use AXA’s portfolio and Ant Bank and AlipayHK’s “E-wallet X Digital Bank”.

AXA Hong Kong and Macau has formed a strategic partnership with Ant Bank (Hong Kong) and AlipayHK to offer insurance products through the Ant Bank Mini App within the AlipayHK platform. 

The collaboration will provide savings, health protection, and wealth accumulation solutions to AlipayHK’s user base of over 4.2 million.

The partnership leverages AXA’s insurance portfolio and Ant Bank and AlipayHK’s “E-wallet X Digital Bank” model to deliver embedded insurance services. 

The goal is to streamline the insurance application process whilst expanding access to financial protection and wealth management products.

In the initial rollout, AXA will introduce several flagship life and savings products through the platform, including the FortuneXtra Savings Plan, Wealth Ultra Savings Plan, Max Wealth Insurance Plan, and Max Goal Insurance Plan. 

These offerings will be available through Ant Bank’s digital channels on AlipayHK.
AXA plans to integrate more insurance categories over time, expanding the scope of the partnership to provide a broader range of services for individuals and businesses.