Generali Central rebrands insurance venture with digital focus

The move aims to expand insurance access across India.

Generali Group and the Central Bank of India have rebranded their life and general insurance joint venture as Generali Central, now operating as Generali Central Life Insurance and Generali Central Insurance.

The new identity includes updated visuals, a revamped website, and a stronger focus on digital innovation and wider distribution. 

The move aims to expand insurance access across India, especially in underserved areas.

Generali’s Rob Leonardi said the joint venture supports the group’s long-term growth in India. 

Alok Rungta and Anup Rau, CEOs of the life and general insurance arms respectively, highlighted the partnership’s goal to combine global expertise with local reach to bridge the protection gap and deliver accessible insurance solutions.