Thailand’s life insurers post $10b in H1 2025 premiums

New business premiums rose 7.38% YoY.

Thailand’s life insurance sector recorded total premiums of $10.14b (THB327b) in the first half of 2025, up 4.87% year-on-year (YoY), according to the Thai Life Assurance Association (TLAA), as reported by the Bangkok Post.

New business premiums rose 7.38% YoY to $2.94b (THB94.9b), whilst renewal premiums increased 3.88% YoY to $7.19b (THB232b).

The policy persistency rate stood at 82%.

First-year premiums accounted for $1.95b (THB62.9b), growing 9.32% YoY, whilst single premiums reached $0.99b (THB32b), up 3.77% YoY.

Insurance agents continued to lead distribution, generating about half of all premiums.

Bancassurance followed with 39.2%, brokers with 5.81%, and digital channels with 0.23%—though the latter saw a notable 28.2% growth.

Despite stable demand and supportive demographic trends, TLAA president Nusara Banyatpiyaphod warned of headwinds, including global geopolitical tensions, the Thai-Cambodian border conflict, interest rate volatility, and climate change.