Bupa Hong Kong introduces Blua Health Pass to expand affordable coverage

Customers can access discounted rates of up to 67% across 380 service points.

Bupa Hong Kong has rolled out Blua Health Pass, a subscription-based outpatient healthcare product starting at $32.5 (HK$250).

The plans provide access to general practitioners, specialists, physiotherapists and Traditional Chinese Medicine practitioners through the Blua Health app.

Three options are available: Lite at $32.5 (HK$250) per year, Plus at $101.4 (HK$780), and Flex at $234 (HK$1,800), which covers up to 15 outpatient visits annually with co-payments of $7.8–$15.6 (HK$60–HK$120).

Customers can access discounted rates of up to 67% across 380 service points and 20 specialties.

Bupa said the plans are aimed at people without comprehensive insurance, such as freelancers and retirees, offering more affordable outpatient care.