Chinese insurers expand digital solutions to customise coverage

Underwriting remains disciplined and selective as insurers prioritise achieving profitability. 

The commercial insurance market in China continues to operate under generally moderate to soft pricing conditions, benefiting preferred and well-performing risk accounts, Aon’s Q3 2025 Global Insurance Market Insights Report showed. 

However, this trend is offset by persistent upward pressure in the Directors and Officers (D&O) liability space, marking a key exception to the buyer-friendly environment.

Market capacity remains abundant across the majority of business lines, giving buyers leverage in renewals. The primary capacity constraint is seen in the automobile sector.

Underwriting remains disciplined and selective as insurers prioritise achieving profitability. 

This focus means approaches are prudent overall, though more flexibility is seen in casualty and liability lines where market competition is intense.

Regarding renewal terms, most placements are renewing with expiring limits and deductibles. 

However, clients with premium savings are utilising the soft market to increase their limits. 

Similarly, reductions in deductibles are available for some well-performing risks. The majority of placements are also renewing with existing wordings, although broader coverage and the removal of restrictive conditions are achievable for good quality risks.

Amidst these market mechanics, Chinese insurers are pushing a strategic shift toward digital solutions. 

Jia Dai, Chief Executive Officer of Commercial Risk Solutions at Aon-COFCO, highlighted this focus, stating that Chinese insurers are advocating for more scenario-based innovations. 

These efforts are intended to drive the development of customised solutions across different industries.

Beyond traditional risk transfer, insurers are actively building an open and shared ecosystem by cooperating with upstream and downstream industries, technology companies, and service providers.