Bharti AXA, Equitas SFB partner to push rural life cover in India

Tie-up spans 1,042 outlets across 18 states to grow rural protection sales.

Bharti AXA Life Insurance, a subsidiary of Bharti Life Ventures Private Limited, and Equitas Small Finance Bank has entered a bancassurance partnership to improve life insurance penetration across India’s semi-urban and rural markets.

Through this partnership, Bharti AXA Life Insurance will offer its range of protection, savings and retirement plans to customers of Equitas Small Finance Bank, enabling financial security and long-term wealth planning for Indian individuals and families.

Customers can access these solutions through Equitas SFB’s robust network spanning over 1,042 banking outlets across 18 states and Union Territories, with a presence in Tamil Nadu, Karnataka, Kerala and Maharashtra