Shriram General Insurance deal pushes protection into smaller towns

The customer outreach network spans 26 states and more than 13,000 pin codes.

Shriram General Insurance (SGI) has partnered with Piramal Finance to improve access to insurance solutions, particularly across semi-urban and rural markets.

SGI will use Piramal Finance’s extensive branch network and customer outreach to offer its range of insurance products across 701 branches of Piramal Finance spanning 26 states and over 13,000 pin codes.

“Insurance penetration remains low across many parts of India, especially in smaller towns and there is a need for simpler and more inclusive protection solutions. For many of our customers, a single unexpected event can set a family back significantly. Insurance is therefore not just a product, but a way to protect what they worked hard to build,” Jairam Sridharan, MD & CEO, Piramal Finance Limited, said in a joint statement.

“We believe this partnership will play a meaningful role in deepening financial protection, driving greater awareness, and delivering enhanced value to customers. It also reinforces our continued commitment towards building strong strategic alliances that support sustainable growth and wider insurance inclusion,” Aftab Alvi, Executive Director and CMO, Shriram General Insurance Company, added.