AIA to urge 1 billion people to live healthier and longer lives by 2030

This ambitious project aims to help create a more sustainable future for Asia.

The AIA Group has made a bold declaration to engage one billion people to live healthier, longer, and better lives by 2030.

As part of this declaration, AIA is launching the “AIA One Billion” campaign. Through partnerships, events and community programmes, AIA plans to encompass all their interactions with its communities to engage and encourage everyone to lead healthier lives.

To kick-start AIA One Billion, AIA is spearheading a regional social media campaign to invite people to ‘Join the Journey’ with AIA ambassadors across the region supporting the initiative and rally communities to take action and drive broad positive behavioural change.

According to AIA Group Chief Marketing Officer, Stuart A. Spencer, the pandemic may have increased people’s awareness on the importance of health and wellness. However, research by the World Health Organisation said that populations in Asia are seeing an increase in lifestyle-related diseases, accounting for more than 70% of all deaths.

“The World Health Organisation has warned that climate change will increase morbidity and mortality, especially in Asia. It is critically important for AIA to play a positive role and be at the forefront of helping our communities address these issues,” Spencer said.

“AIA has the ambition to become a global leader in ESG. AIA One Billion builds on our long-term strategy to make a difference to the sustainable development of our communities, and setting clear goals in line with our ambition to be a global leader in ESG. As part of its ESG reporting, AIA will track, measure, and report on progress towards the goal to engage one billion people by 2030 to live Healthier, Longer, Better Lives,” Melita Teo, AIA Singapore Chief Customer and Digital Officer said.

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