Allianz climbs to 27th amongst global brands in Interbrand index

Interbrand attributed the increase to Allianz’s financial performance.

Allianz reported that it retained its position as the world’s most valuable insurance brand for the seventh consecutive year, according to Interbrand’s Best Global Brands 2025 report.

The insurer’s brand value rose 20% to $28.2b, up from $23.5b last year, marking its highest-ever valuation. 

Allianz also moved up two spots to rank 27th amongst all global brands.

Interbrand attributed the increase to Allianz’s financial performance, customer focus, and consistent global brand strategy.

The Best Global Brands report ranks the top 100 companies based on their financial performance, the influence of their brands on purchase decisions, and overall brand strength. 

The top five brands this year were Apple, Microsoft, Amazon, Google, and Samsung.