FWD Singapore sets out three priority growth areas for 10th year

Growth reflects a stronger contribution from advisers in weighted new business premiums.

FWD Singapore is celebrating its 10th year and will prioritise three growth areas for 2026*.

These growth areas are retirement and longevity planning for Millennials and Gen X, flexible critical illness solutions to counter medical inflation, and legacy planning for the growing high-net-worth and family office sector in Singapore.

The insurer also said in its press release it reported profitable growth in 2025, highlighting changes driven by digital capabilities, expansion into advisory channels and a broader distribution strategy.

A key shift came in 2020 when FWD increased its focus on the financial adviser segment, in response to growing demand for more comprehensive financial planning. 

Data from the Life Insurance Association showed that financial adviser representatives accounted for 35.7% of total weighted new business premiums in 2025, up from 29% in 2021, making it the largest distribution channel for a second consecutive year.

FWD said its early investments in advisory tools, including digital adviser journeys, automated underwriting and API integrations, have supported its ability to scale. 

The company now works with 40 financial advisory partners and two bancassurance partners. It also remains active in digital travel insurance, handling more than 600,000 policy transactions each year.

*This article has been revised on 31 March, 8:30 AM (SGT) to address factual inaccuracies identified in an earlier version.