HSBC Life Singapore appoints Chong to new commercial leadership role

Chong brings over 20 years of experience in banking and insurance.

HSBC Life Singapore has named Luzanne Chong as Chief Commercial Officer, effective 21 July. 

In this newly created role, she will report to CEO Harpreet Bindra and oversee strategic planning, customer experience, digital initiatives, marketing, and brand strategy across the insurer’s life and health portfolios.

The role consolidates several key business functions under a unified commercial mandate, with a focus on driving customer-led and data-driven growth. 

Chong’s responsibilities include end-to-end customer lifecycle management, data analytics, digital strategy, and integrated communications.

Chong brings over 20 years of experience in banking and insurance, with previous leadership roles at Prudential Singapore, FWD Singapore, and DBS Bank. 

Most recently, she served as head of Customer Experience at Prudential Singapore.