Prudential buys 19% of SHS for $375m to lift stake to 70%

Minority profit and equity attribution falls as the partner holding drops to 30%.

Prudential Plc. said it will acquire a further $375m or 19% of Sri Han Suria Sdn. Bhd. (SHS) the holding company that owns Prudential Assurance Malaysia Berhad (PAMB).

Once the transaction has materialised, Prudential will hold an aggregate stake of 70% in SHS.

The acquisition has been approved by Bank Negara Malaysia and is expected to finish shortly, it said in a press release.

Based on the unaudited financial results of Prudential plc and its subsidiaries for the six months ended 30 June 2025, the transaction would have been accretive to Prudential Group’s IFRS earnings per share (based on adjusted operating profit), traditional embedded value and IFRS shareholders’ equity per share.

Prudential will continue to manage PAMB as a controlled subsidiary. 

Whilst the company’s Malaysian financial reporting will still show performance metrics before minority interests, the portion of profit and equity attributed to outside partners will drop to reflect Detik Ria’s reduced 30% stake.

As part of the agreement, Prudential has committed to assist Detik Ria should the latter decide to sell its remaining 30% interest to third parties in the future.