Prudential debuts financial advisory arm

The firm will be managed by industry veteran Bernard Chai.

Prudential Singapore has officially launches its financial advisory arm, Prudential Financial Advisers (PFA). 

With the introduction of PFA, Prudential can now provide a more extensive selection of insurance products, including general insurance and wealth solutions, in addition to their core offerings, which include whole and term life, health, savings, retirement, and group insurance.

Led by Bernard Chai, the financial advisory firm will complement Prudential's existing distribution network, providing customers access to a wide range of products and services, such as travel and motor insurance, as well as wealth solutions like unit trusts.

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PFA's partners also offer complementary solutions and auxiliary services, such as estate planning, family office, and tax advisory.

Other than PFA, Prudential’s distribution ecosystem also includes the financial advisory firm, tied agency, bancassurance, and digital channels.