Transamerica Life Bermuda debuts new logo

The company has a scheduled rebranding this coming March.

Transamerica Life Bermudhttps://insuranceasia.com/company/transamerica-life-bermudaa unveiled its new logo design as part of its rebranding bound for March this year.

The initiative follows a recent brand update by Transamerica in the United States and reflects the company’s alignment with the Aegon Group.

The updated logo retains its signature gold colour and features the iconic Transamerica pyramid alongside the tilted Aegon square, creating a stronger visual link to the Aegon portfolio. 

Current logo:

New logo:

The brand name will now appear in the modern Forever Forma font, aiming for a more accessible design. 

The refreshed logo will be implemented across all company platforms starting in March, with updated materials to follow on the company’s website and portals.

“As we write the next chapter of our business story, our refreshed look and feel will be accompanied by new business initiatives designed to enhance our proposition and how we safeguard generations of wealth – both now and in the years to come,” said Jeremy Young, Chief Commercial Officer of Transamerica Life Bermuda, in a statement.