, Singapore
1522 views

DBS, Manulife Singapore launch insurance starter plan ProtectFirst

Customers can choose from three plans that focus on illness, life protection, or accident coverage.

DBS and Manulife Singapore have launched their co-developed insurance starter plan ProtectFirst.

The plan targets young Singaporeans with the promise of lower premiums. Customers have the flexibility to choose between three “personas”: Advocate, Adventurer, and Defender.

Depending on the customers’ preference, they can select a plan to focus more on any of the three key benefits: big 5 critical illnesses–cancer, stroke, heart attack, liver failure, and major organ transplant, inclusive of early stages of a critical illness–life protection and serious accidents coverage. 

ProtectFirst is now available for DBS/POSB customers to purchase exclusively via the DBS digibank app or internet banking. 

 A study by the Life Insurance Association (LIA) found that close to 42% of Singaporeans and Permanent Residents aged between 20 and 34 do not have a single life insurance or critical illness policy. 

Last June, DBSpolled 500 young adults on their views on financial planning and personal finance habits and found that more than half of the respondents view insurance premiums as an opportunity cost. Whilst insurance and investments are both important, this group indicated that they would start with investing first due to a lower cost of entry given limited funds, DBS found.

Follow the link s for more news on

Join Insurance Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

APAC emerges as leader in renewables insurance
RE is projected to account for 45% of global electricity generation by 2030.
Insurance
IFRC-DREF triggers insurance payout after disaster relief demands exceed threshold
The policy provides up to $16.92m in coverage.The International Federation of Red Cross and Red Crescent Societies' Disaster Response Emergency Fund (IFRC-DREF) has triggered its first-ever insurance payout after disaster relief demands exceeded its deductible threshold. 
Insurance