HSBC and HSBC Life sign Humansa MOU for HNW health planning

Longer lifespans are forcing HNWIs to rethink wealth succession and protection strategies, the bank said.

HSBC and HSBC Life have signed a memorandum of understanding with Humansa, a healthcare and wellness brand focused on extending the human healthspan using preventative medicine, diagnostics, and lifestyle solutions.

Under the partnership, Humansa will offer diagnostics and health assessments to HSBC’s high net worth (HNW) clients. Services include access to dedicated physical spaces, behavioural coaching, and thought-leadership platforms.

HSBC said that Humansa’s health insights can complement its wealth and insurance advisory, so that clients can align wealth management protection and succession strategies to their projected healthspan and personal goals.

People living longer changes what “wealth planning” is, said Brian Hui, chief customer officer, retail banking and wealth management at HSBC Hong Kong.

“By combining Humansa's longevity expertise with HSBC's wealth capabilities, we'll explore new ways to deliver a premium client experience that supports wellbeing and long-term resilience,” Hui said, adding that the Humana partnership will help HSBC’s clients treat healthspan as a core family asset.