Prudential Singapore, IMDA to drive SMEs’ adoption of GenAI

SMEs will gain access to a series of up to 10 bite-sized explainer videos and up to four hands-on workshops.

Prudential Singapore (Prudential) has launched a new programme, GenAI XPonential, in partnership with the Infocomm Media Development Authority (IMDA) to accelerate the adoption of Generative AI (GenAI) amongst small and medium-sized enterprises (SMEs).

The programme was unveiled at the ATxEnterprise event.

As part of the programme, SMEs will gain access to a series of up to 10 bite-sized explainer videos and up to four hands-on workshops co-created and hosted by Prudential and its Talent Engagement Ecosystem (TEE-Up) partner, Republic Polytechnic.

The first two videos on GenAI-enabled customer engagement chatbots and GenAI-enabled sales and marketing content creation will be available on IMDA’s CTO-as-a-Service platform for SMEs, and the remaining videos will be rolled out in the second half of 2025.

Students from Republic Polytechnic’s Year 2 and 3 cohorts were engaged to develop the GenAI XPonential tech explainer videos.

Guided by experts from IMDA and Prudential, these students explored real-world GenAI applications whilst honing their videography and editing skills.

These students were engaged for their digital fluency and to encourage knowledge sharing.