Generali Hong Kong: Evolving with purpose, delivering with impact

The Group was recognised in the Insurance Asia Awards 2024.

Generali Group stands as one of the largest integrated insurance and asset management groups worldwide, with a heritage spanning three centuries, operating across more than 50 countries, and trusted by 71 million customers. Generali Hong Kong harnesses the Group’s extensive global expertise to deliver products, services, and values that are tailored to local needs, supporting customers through every life stage. Generali Hong Kong is committed to becoming the Lifetime Partner to customers, business partners, and the community, enabling everyone to shape a safer and more sustainable future by caring for their lives and dreams.

Generali Hong Kong’s commitment to product innovation and marketing excellence was recognised at the Insurance Asia Awards 2024, where it secured two distinguished accolades: Social Media Initiative of the Year - Hong Kong, for its creative and engaging marketing and digital strategy, and New Insurance Product of the Year - Hong Kong, for its customer-centric approach and product innovation to meet customer needs.

Generali Hong Kong’s products, including the award-winning LionAchiever Elite savings plan and critical illness insurance, combine innovation with practical solutions to meet Hong Kong’s evolving needs. 

Social media plays a pivotal role in engaging with customers, serving as a platform to highlight new offerings and maintain an open dialogue. Through dynamic and human-focused marketing and digital campaigns, Generali Hong Kong builds trust and strengthens its bond with the community, ensuring alignment with emerging trends, fast-changing customer expectations, and a rapidly evolving market.

Backed by the Generali Group’s 194-year legacy, Generali Hong Kong champions diversity, equity, and inclusion in every part of its operations. This belief shapes its approach to building an inclusive workplace that attracts and retains diverse talent, with a comprehensive focus on gender equity, disability empowerment, neurodiversity, and LGBTQI+ advocacy. This commitment to inclusion also extends to the community. To support early childhood development in under-resourced areas, Generali Hong Kong joined hands with a local NGO to establish the city’s first Community Living Room for young children's development in Sham Shui Po. This free-of-charge facility provides a safe space for underprivileged families, providing learning resources for children and parenting support for caregivers. Through these efforts, Generali Hong Kong continues to create long-term positive impact for its employees, customers, and the wider community, embodying its role as a Responsible Insurer, Investor, Employer, and Corporate Citizen.

The Insurance Asia Awards is presented by Insurance Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's significant impact on its customers with exceptional products, services, and solutions in the insurance industry, please contact Julie Anne Nuñez at julie@charltonmediamail.com.