Takaful Brunei celebrates dual wins at Insurance Asia Awards 2024 

Recognition for customer centricity and digital innovation underpins success in Brunei's insurance market.

Takaful Brunei celebrates dual wins with its subsidiaries, Takaful Brunei Am Sdn Bhd (TBA) and Takaful Brunei Keluarga Sdn Bhd (TBK) that have both secured prestigious titles at the Insurance Asia Awards 2024. With the awards for TBA as the Domestic General Insurer of the Year - Brunei and TBK clinching the Domestic Life Insurer of the Year - Brunei, the titles have enhanced their reputations as leaders in Brunei’s Takaful/Insurance sectors and showcased their commitment to innovation and customer service. 

Takaful Brunei has been a household name as the leading Takaful (Islamic insurance) provider in Brunei Darussalam. With over 30 years of experience in service innovation and customer care, Takaful Brunei strives to create a synergistic business environment amongst stakeholders while elevating Brunei’s heritage and Islamic values to the highest standard.

Showing exemplary performance in the industry, Takaful Brunei has secured its title as a market leader. The factor in this success has been Takaful Brunei's strategic enhancement and innovative digital services of the Takaful Brunei Mobile app, as the company leveraged this to transform service delivery and customer interactions. 

Innovating Takaful Insurance: The Digital Shift 

Takaful Brunei Mobile (TBM) has grown significantly since its launch in 2019, now boasting over 90,000 registered domestic users. Takaful Brunei Mobile is a transformative service following the demand for digital solutions during the COVID-19 pandemic. Customers can get Takaful quotations, renewals and information through their digital devices. TBM is a pivotal part of the company’s broader initiative towards fostering innovation, digitalisation, and sustainable practices.

TBA extended its services through the mobile app with the introduction of a new medical takaful insurance package for foreign workers, which complied with updated government mandates. This initiative met a critical need and fortified TBA's partnership with the Ministry of Health of Brunei Darussalam.

Meanwhile, TBK has revolutionised the way they serve customers. By leveraging multiple platforms: TBM, Call Centre, and WhatsApp messaging, TBK has streamlined its sales and communication channels for their savings and investment products, enabling customers to access services and support anytime, anywhere. TBK’s service has been more efficient and personalised and has led to higher customer satisfaction and improved customers’ financial literacy and responsibility.

Shaping the future of Takaful insurance

Takaful Brunei is also dedicated to fostering awareness about the significance of Islamic Financial Planning through its certified Islamic Financial Planners. Takaful Brunei is actively engaged in educating the public and this commitment extends beyond providing financial services. Takaful Brunei aims to encourage the widespread adoption of Islamic finance practices, contributing to the overall growth and development of Islamic finance in the nation and globally. 

The achievements of TBA and TBK at the Insurance Asia Awards 2024 signify the company’s commitment to the pursuit of excellence, innovation and customer satisfaction. Celebrating the company’s forward-thinking approach to utilising digital solutions to meet customer needs, the awards affirm the company’s dedication to improving accessibility, efficiency, and customer satisfaction in the takaful/insurance industry, and will continue to set new standards for innovative solutions and enhanced services within Brunei and beyond.

The Insurance Asia Awards is presented by Insurance Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's significant impact on its customers with exceptional products, services, and solutions in the insurance industry, please contact Julie Anne Nuñez at [email protected].