Fi Life Sdn Bhd
Fi Life Sdn Bhd is co-founded by Malaysians Malek Ali and Tan Jiann Meng. Its operations in Malaysia began with the acquisition of the life insurance distribution business U For Life, Malaysia's first direct-to-consumer online life insurance service, in 2018. Today, it is an approved Insurtech participant of the Bank Negara Malaysia Regulatory Sandbox.
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The adoption of GenAI is set to reshape the insurance value chain – Boston Consulting Group’s Paul Brenchley
He discussed how insurers can leverage GenAI, especially in building new O2O channels to stay competitive in a digital-first world.