Roojai acquires Indonesian insurer, Lifepal

The collaboration aims to enhance product offerings and both online and offline distribution channels.

Thai-insurer, Roojai Group, announced its acquisition of online insurance broker Lifepal.

Indonesia-based Lifepal will allow Roojai to have access to its online distribution channel in the country.

In a statement, the Roojai said this will boost the company’s overall performance from propriety pricing, underwriting technology, and customer experience.

The collaboration aims to enhance product offerings and both online and offline distribution channels, emphasising a comprehensive and customer-centric insurance service approach. 

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Lifepal's 2 million users are poised to gain from Roojai's competitive pricing and superior customer experience, mirroring the success observed in Thailand. 

Simultaneously, Lifepal's insurance partners will leverage Roojai's digital expertise in transforming insurance processes, including car inspection, claims support, and portfolio sustainability strategies.

Crucially, Lifepal's operations will maintain independence from Roojai Indonesia, ensuring the continued provision of online comparison services for car and health insurance.