Smartpay and Chubb team up to offer embedded insurance in Japan

The insurance market is expected to reach JPY80t by 2027.

Smartpay and Chubb have formed a partnership to develop digital insurance products tailored to the needs of Japanese consumers.

With the insurance market expected to reach JPY80t by 2027, Smartpay and Chubb aim to capitalise on this opportunity through embedded insurance – such as insurance alongside products like furniture and travel packages at checkout.

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By leveraging Smartpay's domestic initiatives and Chubb's insurance innovation, the partnership intends to provide innovative digital insurance solutions, starting with embedded insurance in Japan.