Allianz becomes largest spending insurance brand in sports in 2024

The company has 52 sports sponsorship globally. 

Allianz has become the largest spending and most active insurance brand in sports sponsorship in 2024, following a $400m deal with the sports governing body of the Olympic Games, a report by GlobaData revealed.

The deal is also considered as the largest deal in terms of annual value across the insurance sector.

Allianz has a total of 52 sport sponsorship deals in 2024 globally.

Meanwhile, GlobalData also revealed that soccer dominates both the annual spend and volume of deals within the insurance sector in 2024, with 361 deals collectively worth an estimated $420.51 million annually.