Tata AIA launches Shubh Shakti for women with life cover

The launch follows rising female workforce participation in India.

Tata AIA Life Insurance has launched “Shubh Shakti,” a term insurance plan designed specifically for women, offering both life cover and benefits tailored to women’s financial and health needs.

The launch follows rising female workforce participation in India, which reached 41.7% in fiscal year 2024. 

However, a Tata AIA survey found 89% of married women still rely on their husbands for financial planning.

Key features include 15% lower premiums for women, a 1% lifetime discount for single mothers, and two 12-month premium breaks after childbirth.

The plan also provides women-specific health services such as PCOD support, IVF counselling, vaccinations, and annual health checkups. 
A waiver of premiums applies in case of the husband’s or policyholder’s accidental death.

Shubh Shakti includes a child education benefit that pays monthly income for up to three children until age 25. 

The plan is bundled with Tata AIA’s Health Buddy platform, offering fitness rewards and wellness tools.