Heng An Standard Life triples new business premiums in Q1 2025

It holds ~50% of single premium broker channel for investment-liked assurance schemes.

Heng An Standard Life (Asia) Limited (HASL Asia) posted a 234% year-on-year rise in first-quarter 2025 new business premiums, boosted by demand from the New Capital Investment Entrant Scheme (New CIES). 

The insurer holds nearly 50% market share in the single premium broker channel for investment-linked assurance schemes, Insurance Authority data shows.

CEO Olivia Liu said the firm has a dedicated New CIES client service team and works with multiple brokers to provide tailored support. 

HASL Asia offers over 320 investment-linked options, including 90 cash distribution choices—the largest in Hong Kong—and is developing products such as indexed universal life insurance with capped and guaranteed returns.