Heng An Standard Life backs Hong Kong's new investment scheme

It also introduced five new long-term insurance and wealth management services.

Heng An Standard Life (Asia) (HASL) expressed support for Hong Kong's new Capital Investment Entrant Scheme (CIES), aligning with government policies to boost the city's competitiveness in wealth management. 

As part of its 25th-anniversary celebrations, the company introduces the "5N Proposition" to offer customers comprehensive long-term insurance and wealth management services.

HASL Asia invites asset owners to settle in Hong Kong under the expanded CIES, with its ILAS now open for application. The insurer also unveiled a new Protection-Linked Plan (PLP), offering higher life protection and addressing investment needs. 

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The PLP features increased life protection coverage before age 65, transparent fees, regulated investment options, and at least one Environment, Social, and Governance (ESG) investment option.

The company expands its investment platform with three new fund providers, increasing fund houses to 25, including China Universal Asset Management, Da Cheng International Asset Management, and E Fund Management. 

HASL Asia adds 15 income-distribution investment choices to its ILAS, including options from the new fund houses, bringing the total investment choices to over 300.

Lastly, the company introduces "In+," an online investment portfolio platform for convenient management of ILAS policies' investment portfolios. Financial advisers will participate in a simulated investment game on In+, with prizes as incentives.