Inside AIA Bhd.’s win at the Insurance Asia Awards 2026

AIA Bhd. advances digital transformation through AIA+, proactive underwriting, and HolistiCare to enhance customer experiences.

Leong Chee Soong, Chief Agency Distribution Officer at AIA Bhd., highlights AIA’s long-term vision of evolving AIA+ into a trusted digital partner. 

Building on this vision, Fidya Saleh, Director of Customer Contact, Operations, shares how the model enables a more proactive underwriting experience.

Meanwhile, Jenny Ku Sheau Jen, Director of New Business Underwriting, highlights how AIA’s partnership with digital health solution Naluri in 2025, which led to the launch of HolistiCare, strengthens the company’s role as a proactive health partner. 

Together, these initiatives earned AIA five accolades at the Insurance Asia Awards 2026, reinforcing its commitment to expanding a holistic, integrated AI-enabled ecosystem.

Explore the full story here.