Blue to partner with over 100 brokers in 2 years through new channel

The first product available is the 25-year participating life insurance plan.

Blue, a Hong Kong digital life insurer, has launched an insurance broker channel. The company aims to partner with over 100 brokers in two years to offer insurance products and services tailored to various customer needs. 

Blue's broker channel will feature product series, special offers, and the "Blue ConnectEasy" broker platform.

The first product available through this new channel is the 25-year participating life insurance plan, "WeWealth GoWealth Generator," designed for long-term wealth accumulation.

Blue's broker platform will offer 24/7 online support, allowing brokers to manage proposals, quotes, underwriting statuses, policy information, performance tracking, administrative tasks, and data analysis efficiently. 

Other features of the plan include:

• Achieves breakeven in 2 years with a 25-year wealth accumulation and a 2-year premium payment.
• An average annual guaranteed rate of return of up to 4.03% for the first 5 years.
• An average annual total rate of return of up to 5.07% at policy maturity.
• Accidental death benefits within the first 5 policy years, in addition to life protection.
• No medical reports or health check-ups are required.