Bowtie relocates Hong Kong headquarters to Wan Chai tower

Bowtie’s branded coffee shop “Bow Coffee” will be launched in February 2026.

Bowtie has relocated its Hong Kong headquarters to 68 Johnston Road, Wan Chai. Effective 1 February 2026, the building will be officially renamed “Bowtie Life Insurance Tower” (Bowtie Tower).

Bowtie has signed a five‑year lease spanning seven floors. The street‑level branded coffee shop is set to open soon; whilst the customer service centre on the second floor and the five office floors are already in operation.

“Having a building named after our brand is not only encouraging news for the team, but also a strategic branding milestone,” said Fred Ngan, Co-Founder of Bowtie. “By combining branding assets such as building naming rights, prominent exterior signage, YouTube production areas, and a branded coffee shop, we are bringing our digital presence into the physical world. We believe this holistic approach to brand storytelling and visibility builds trust far more effectively than conventional advertising.”

The new customer service centre is designed to bridge the digital divide by offering face-to-face consultations, ensuring that support is accessible to everyone. Together with the branded coffee shop, these spaces will serve as a tangible expression of Bowtie’s brand statement: “We’re Here To Help, Not To Sell.”

Customers seeking in-person support are welcomed to schedule an appointment via Bowtie’s hotline at 3008 8123. 

Additionally, Bowtie’s branded coffee shop “Bow Coffee” will be launched in February 2026.