Hong Kong Life unveils auto-fill function for online applications

Information on new customers applying for insurance is automated.

Hong Kong Life has achieved a significant milestone in the insurance industry by integrating the "iAM Smart" e-ME Form Filling function into its online application process for new customers. 

This integration marks a first-in-market achievement for the Hong Kong insurance sector.

With the feature, new customers applying for Hong Kong Life's online insurance products, can authorise the use of the "e-ME" Form Filling function from "iAM Smart." 

This will automatically fill in their personal information, ensuring accuracy and expediting the application process.

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The implementation of this innovative service was in collaboration with MediConCen Limited, an InsurTech startup company. 

Hong Kong Life served as the project sponsor, and the initiative was conducted under the Fintech Proof-of-Concept Subsidy Scheme, which is provided by the Financial Services and the Treasury Bureau.