Hong Leong Assurance announces three leadership appointments

All three have a wealth of experience in the insurance industry.

Hong Leong Assurance Malaysia has announced three new executive appointments for the firm – Yoon Szu-Mae as Chief Marketing Officer, Elmen Tan Yew Seng as Chief Digital & Innovation Officer, and Low Tek Chee as Head of Information Services.

Mae brings with her 16 years worth of experience in the banking and insurance industry, holding leadership positions across the Asia Pacific. Mae’s recent tenure was with the AIA Group where she held various positions including Chief Marketing Officer in Vietnam and Regional Business Development Director based out of Hong Kong. She has a double degree in Economics and International Relations from the University of Toronto.

Prior to joining HLA, Elmen was the Chief Operations Offer of AXA Malaysia’s General Insurance business. He holds a Master of Business Administration, a Master of Science, and is also a certified Agile consultant and Design Thinking practitioner. Elmen has diverse experience in various areas of technology spanning Artificial Intelligence, Machine Learning, Big Data and leading teams to execute big digital transformation agendas.

Elmen Tan Yew Seng, Chief Digital & Innovation Officer

Meanwhile, Tek Chee has led various projects for large multinational corporations covering the fields of Insurance, Oil and Gas, Communications and Finance. Prior to his current appointment at HLA, Tek Chee served as MetLife Asia’s Director of Asia Data Management. He started his career with Accenture after pursuing his undergraduate studies in Chemical Engineering at the University of Malaya.

Low Tek Chee, Head of Information Services

HLA Group Managing Director and CEO Loh Guat Lan said that they are thrilled to announce these new appointments.

“As a leading domestic life insurer of the nation, we have moved rapidly to incorporate technology meaningfully into our business in order to provide better value to our customers and intermediaries,” Loh Guat Lan said.

Follow the link for more news on

Hong Leong Assurance

Also Read

United Overseas Insurance revenue rises 6% YoY in Q1’24

Korean insurers immune from overseas CRE decay: Fitch Ratings

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit