, Japan
135 views
/Robina Weermeijer from Unsplash

Lifenet, Eisai develops dementia insurance coverage

The plan includes coverage from the mild cognitive impairment stage of dementia.

Lifenet Insurance Company and Eisai Co. have jointly developed Dementia Insurance "be," aimed at supporting early detection and treatment of dementia and mild cognitive impairment (MCI) as part of their collaboration under a capital and business alliance agreement signed in August 2022.

The insurance product "be" aims to support early detection and treatment, leveraging Eisai's expertise in drug discovery and disease awareness in dementia and Lifenet's experience in insurance products and services.

Key features of dementia insurance "be" include generous coverage from the MCI stage, providing policyholders with various treatment options. 

ALSO READ: Allianz Life, HSBC Malaysia unveil two new investment-linked funds

Additionally, an official LINE account called Brenavi will be launched to provide information on brain health, brain training games, brain-stimulating exercises, and medical institution search functions to support the prevention, early detection, and aftercare of dementia.

Exclusive services for "be" policyholders include Eisai's brain health self-check tool NouKNOW, which evaluates psychomotor function, attention, learning and memory, and working memory. 

Brenavi, available to everyone, offers brain-related information, brain training games, brain-stimulating exercises, and a forgetfulness consultation service.

 

Follow the link s for more news on

Join Insurance Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

WTW targets CCS risks with lifecycle insurance cover
It combines energy, marine liability and environmental protection for carbon capture projects.
Insurance
Howden Hong Kong unveils new CEO
Alfred Sham will take on the role of Chief Strategy Officer, Asia.
Insurance
Hanwha Life profit run-rate trails $300m target
Standalone net income nearly doubled to $0.2b in the first quarter of 2026.
Insurance
Reinsurance market needs $100b loss to tighten
AM Best said a major unexpected event would be needed to materially hit sector funds.
Insurance