Sun Life Singapore launches life insurance package for Prudential clients

SunBrilliance Indexed Universal Life will be the first universal life solution plan for PFA clients.

Sun Life Singapore and Prudential Financial Advisers Singapore (PFA) signed a collaboration to offer the insurance package SunBrilliance Indexed Universal Life for PFA clients.

Through this partnership, it will be the first universal life insurance solution made accessible to active PFA clients.

SunBrilliance Indexed Universal Life is the most recent offering from Sun Life Singapore for affluent and high net worth (HNW) clients.

With an indexed account linked to the S&P 500 index performance, the package offers first-in-market features, like Legacy Plus for death benefit payouts and a cap of S$27,000 (US$20,000) for every purchase of SunBrilliance Indexed Universal Life towards charity programmes under the Sun Life Singapore Philanthropic Pledge.

Sun Life Singapore made the product available in July 2023 as a response to HNW clients in Singapore and Asia switching to more lucrative life insurance solutions, given the market volatility and high-interest rates.

ALSO READ: Sun Life Singapore unveils life insurance product for HNW clients

With lifetime coverage, high growth potential, and tighter protections, SunBrilliance Indexed Universal Life aims to meet the wealth planning needs of HNW policyholders.

“As life expectancies increase, customers are looking for a wider range of comprehensive solutions that can help them address their lifelong financial needs. With this addition, PFA can provide customers with more choices across our suite of health and life protection products, savings, wealth solutions, and general insurance,” Bernard Chai, CEO of Prudential Financial Advisers Singapore, stated.

SunBrilliance Indexed Universal Life will become available to PFA clients through their financial advisors.

1 SGD = 0.74 USD

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