Kenneth Koh

Kenneth is an experienced management executive with more than 20 years of experience in marketing and distribution management, having worked for global insurance institutions, with focus on marketing/ business transformation and effectiveness in area of marketing and customer relationship management.

With SAS, Kenneth has supported transformation activities of FSI clients to become more customer centric using a hybrid of technology and business advisory work. At SAS, he provides business advisory support to help customers develop their business strategies using data driven analytics in CRM, distribution management and operational efficiency, and drives projects involving customer analytics, operational improvements, data management, campaign management and digital transformation.

Kenneth provides a expertise in database marketing, customer analytics, customer experience design/management and business advisory. As an insurance subject matter expert, Kenneth has played a pivotal role in providing technology guidance to insurers on the end to end capabilities for IFRS 17 compliance.

Kenneth holds a post graduate degree (Master of Science) in Marketing & Consumer Insight from the Nanyang Technological University Business School of Singapore.