Insurance sector second most wasteful in digital ad spend

A survey reveals APAC companies waste around 41% of media spend.

The insurance sector is the second most wasteful in digital ad spending in January to March 2022, according to the latest Next&Co Digital Media Wastage Report.

Next & Co audited 81 companies with digital ad budgets of between SG$500k to SG$39m across a mix of publicly listed, multinational, national and SME companies.

All units in SGD. Chart by Next & Co.

The insurance sector wasted $20.59m in digital ads, making them the second most wasteful in Asia Pacific. Topping them is the retail sector at $23.53m. Meanwhile the finance sector ranked third ($19.49m) followed by real estate ($14.56m), education ($11.77m) and health ($10.81m).

Also Read

Tysers appoints new leaders to enhance APAC operations

Tokio Marine Kiln appoints new marine leader for APAC

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit