Zurich APAC launches Zurich Edge for digitally embedded insurance

The initiative is aimed at delivering digitally embedded insurance solutions across all Asian markets.

Zurich Insurance has introduced Zurich Edge which aims to offer partners and their customers a seamless and enhanced approach to insurance through digital integration.

The insurer said this initiative is aimed at delivering digitally embedded insurance solutions across all Asian markets where Zurich operates.

Roopa Malhotra, head of customer & digital, Asia Pacific, Zurich said Zurich Edge takes a comprehensive approach to digital insurance by considering every aspect of the value chain. 

It aims to modernise the entire insurance experience, ensuring responsiveness to the evolving needs of partners and customers. 

Zurich Edge is targeted to business partners, enabling them to differentiate themselves and foster customer loyalty. 

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Zurich Edge is built on four core pillars:

• Renowned Expertise: Zurich Edge combines hyper-localized expertise, regional capabilities, and global scale to provide partners with the best insurance solutions.
• Refreshed Solutions: The digital propositions offered through Zurich Edge are tailored to each partner's specific needs, offering end customers highly personalized and relevant products and services.
• Reimagined Technology: Zurich Edge utilizes a newly developed open architecture and full-stack platform, along with the Zurich eXchange API platform, to enable seamless integration and deliver superior customer experiences. A comprehensive range of integration options is available to partners.
• Redefined Partnerships: Partners under Zurich Edge benefit from a dedicated in-market "digital squad," a team of digital experts working collaboratively to maximize opportunities and ensure long-term success in the partnership.