Thailand

These projects and the company’s “Know You Can” campaign landed it two wins in the Insurance Asia Awards. Krungthai-AXA Life (KTAXA) has received both the Digital Insurance Initiative of the Year - Thailand and Marketing Initiative of the Year - Thailand in the recently concluded Insurance Asia Awards for their applications AdvisorZone and Perfect Advice, as well as their “Know You Can” campaign. “We are immensely proud and humbled that our digital and marketing expertise has been recognised by leading industry experts from all across Asia,” said Krungthai-AXA Life’s CEO Sally O’Hara. “This acknowledgement is testament to our wonderful and committed staff and their dedication to providing a seamless journey for our customers,” she added. The recognition Krungthai-AXA Life has been attaining every year in these awards across various categories is said to have demonstrated the company’s steadfast commitment to innovation, sustainability, and payer-to-partner ambition. Some of the company’s digital and marketing expertise successfully launched this year include telemedicine, telehealth, and digital remote selling. In an interview with Insurance Asia magazine, O’Hara tells us how these projects have helped them win the prestigious trophies and shares the company’s plans for the future.