FTLife rebrands as Chow Tai Fook Life Insurance

It also unveiled a new membership programme.

FTLife Insurance Company Limited has officially rebranded as Chow Tai Fook Life Insurance Company Limited and unveiled its new brand identity.

CTF Life’s CEO, Man Kit Ip, along with the management team, launched the new brand at a ceremony in “The GalaMuse,” CTF Life’s concept centre.

Man Kit Ip stated that the rebrand marks a significant milestone for the company, which boasts nearly 40 years of history and aims to become a leading insurer in the Greater Bay Area.

The company also introduced the “CTF Life • CIRCLE” membership programme, which leverages Chow Tai Fook Group’s diverse conglomerate to offer lifestyle experiences and value beyond traditional insurance.

It also offers three membership tiers—Diamond, Gold, and Basic. Members will access various services, including hotel stays, dining, education, and health services, and can benefit from the Group’s membership alliance, initially covering New World CLUB and KLUB 11, with future expansions planned.

The new brand design features turquoise as the primary colour, symbolising vitality and growth, along with earth tones representing environmental sustainability.

The logo’s four dynamic lines embody CTF Life’s commitment to supporting customers through their life journey. The brand will be prominently displayed on the Hong Kong skyline and across multiple media platforms, including television, digital, and social media.

Follow the link for more news on

FTLife

insurance

Also Read

APAC reinsurers poised for growth on the back of sustained demand

Double-digit premium growth lifts AIA to record value of new business in Q3

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit