, APAC
126 views

Sun Life’s new hire to oversee digital platform expansion

He was formerly with Prudential.

Sun Life has appointed David Lim as its new chief agency officer for Asia, effective last Monday. 

Based in the company's regional office in Hong Kong, Lim will report to David Broom, the chief client and distribution officer for Asia.

In his role, Lim will oversee the development of a modern agency model that utilises digital platforms to improve client experiences across Sun Life’s Asia operations. 

His responsibilities include advising on channel growth, developing best practices, and enhancing engagement between clients, advisors, and Sun Life.

Lim was formerly with Prudential, where he held senior agency distribution roles.

Follow the link s for more news on

Join Insurance Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!