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INSURANCE | Staff Reporter, Hong Kong

AXA rolls out new brand campaign

Hong Kong is the first Asian market to launch a series of promotions.

AXA has launched its new global brand campaign, with Hong Kong being the first market in Asia to activate a series of promotions, an announcement read.

The campaign brings to life AXA's new purpose, "Act for human progress by protecting what matters", which evolves the meaning of the brand's promise from empowering an individual's self-belief towards being an enabler of progress through collective and connected confidence.

In Hong Kong, the insurer will roll out the global brand campaign across TV, digital and social media, and on outdoor billboards at strategic locations.

“To further reinforce our brand promise 'Know You Can' amongst Hong Kong citizens and build up the impact of this meaningful brand campaign, we will also introduce a series of local inspiring true stories surrounding the themes of climate change, BetterMe and health throughout this year," said Andrea Wong, chief marketing and customer officer of AXA Hong Kong and Macau.

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