, Hong Kong

AIA launches protection for Hong Kong shoppers

The insurance package will be exclusive for Bloom members.

Cash-back app Bloom and AIA Hong Kong have collaborated to launch “Care for You 24”, a  scenario-based protection that offers instant protection for consumer’s purchases.

Exclusively available for Bloom members, Care for You 24 starts at a low premium of HK$7.80. The successful applicant will enjoy instant cover for accidental loss in function of their purchase within 24 hours. Other purchases made at designated merchants within the 31-day cover period will also enjoy the 24-hour protection. Goods purchased by the customer for domestic use from a merchant as evidenced by a receipt will: expendable, skincare, cosmetic or other perishable items, plants, animals or living creatures; and contact lenses.

“Launched together with Bloom, ‘Care for You 24’ offers customers a brand-new hassle-free shopping experience at a low premium. The entire journey from policy application to claim submission resonates with the public’s quest for a shopping experience that exemplifies simplicity, convenience and speed,” Bonnie Tse, chief customer, strategy and transformation officer of AIA Hong Kong & Macau said.

Follow the link for more news on

Join Insurance Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!