Cebuana Lhuillier Insurance Brokers named Domestic Broker of the Year - Philippines at Insurance Asia Awards 2024

The Philippines' leading insurance firm has been recognised for its impactful initiatives aimed at democratising insurance access across all socioeconomic classes.

Cebuana Lhuillier Insurance Brokers Inc. (CLIB) has long been recognised as a trailblazer in the Philippine insurance industry, with a clear mission to make insurance accessible to all, especially the underserved communities. This dedication has recently earned them the Domestic Broker of the Year - Philippines at the Insurance Asia Awards 2024.

Since its inception, CLIB has championed the cause of inclusivity in insurance services. Understanding the traditional challenges faced by marginalised Filipinos in accessing insurance, CLIB under the leadership of Cebuana Lhuillier’s President and CEO, Jean Henri Lhuillier, and CLIB’s General Manager Anthony Bernabe, has revolutionised the market by offering affordable, tailored insurance solutions designed for the C, D, and E socio-economic classes.

“We are incredibly honoured to receive the Domestic Broker of the Year - Philippines award at the Insurance Asia Awards 2024,” Lhuillier said.

“At Cebuana Lhuillier, we believe that insurance is a fundamental right, not a privilege, and we will continue to innovate and expand our services to reach even more underserved communities. Our success is not only measured by our growth but by the millions of lives we touch and protect,” he added.

CLIB’s approach integrates advanced digital technologies with an extensive physical presence—a model they aptly call “TECHBRICK.” This model combines their proprietary technology platforms with a robust network of nearly 3,500 branches and 6,500 partner outlets nationwide, making insurance products more accessible than ever.

One of CLIB’s most influential products is ProtectMax, which has significantly demonstrated the value of insurance to Filipinos. ProtectMax’s success has further propelled CLIB’s Corporate Social Responsibility initiatives, notably the Kumustahan programme. This unique programme sees CLIB collaborating with local government units and national agencies like the Insurance Commission and the Philippine National Police to provide on-the-ground support to beneficiaries following disasters. This proactive approach in disaster response underscores CLIB’s commitment to go beyond traditional business practices to genuinely serve and support its clients.

In addition to ProtectMax, 2023 saw the introduction of several innovative products by CLIB. HealthMax, an affordable healthcare insurance, covers Filipinos aged 15 to 65 and aims to bridge the health insurance gap in the country. Then there’s Cebuana Lhuillier Miners Protect, the first insurance policy in the Philippines specifically designed for miners, and an array of easy-access, affordable CTPL coverages. Furthermore, CLIB launched ProtectNow, an intuitive digital platform that simplifies the process of obtaining essential insurance products swiftly.

CLIB's dedication to service excellence is also evident in its human resources and development strategies. The company’s investment in comprehensive insurance training for its staff and its status as the only ISO 9001:2015 certified insurance brokerage in the Philippines showcase its unwavering commitment to maintaining high service quality standards and safeguarding client trust.

The remarkable growth in insured Filipinos, now exceeding 8 million, and the suite of pioneering products and services, affirm CLIB’s role as a leader in making insurance a norm rather than a privilege in the Philippines.

This recognition from the Insurance Asia Awards not only highlights CLIB’s innovative approach to insurance but also reinforces its position as a critical player in the financial inclusion movement in the country.

“Receiving this award is a proud moment for all of us at CLIB. It reflects our dedication to creating inclusive insurance solutions that cater to the unique needs of every Filipino,” Bernabe said.

“We remain committed to enhancing our offerings and collaborating with various stakeholders to ensure that every Filipino has access to affordable and reliable insurance. This recognition inspires us to push further in our journey towards financial inclusion and resilience,” he added.

The Insurance Asia Awards is presented by Insurance Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's significant impact on its customers with exceptional products, services, and solutions in the insurance industry, please contact Julie Anne Nuñez at [email protected].